Explain what is SWOT

McDonalds possesses good market share. It has the oversizedst abstain feed market shares in the world with outlets from over 100 different countries. Heavily Invested In advertising, McDonalds spends to the highest degree $2 billion In advertisements yearly. Customers are aware of McDonalds latest promotional material and products from TV commercial, leaflets and signboards. In addition, McDonalds has a superior reputation. Its brand recognition is set at $40 billion.Every age group has heard of and knows about McDonalds. Further more(prenominal), it is exceedingly owned by independent franchise. More than 80% of McDonalds restaurants are operated by franchise, allowing the restaurants to improve their service systems. Lastly, McDonalds targets at children by suffice a bulky variety of kids meals which are complimented with different popular toys. Many restaurants a standardized demand a segmented play area for children. 2. 2 Weakness Howard Crawford (May 201 3) has also s hared the following weaknesses of McDonalds restaurants.Unhealthy food menu Is a weakness as McDonalds main menu is burgers, fries and coke. McDonalds Is said to disrupt the eating array of people especially the youngsters. Another weakness of McDonalds its negative publicity as it has always received negative remarks for its workers bad service, creating environmental problems such as using environmentally unfriendly materials for its packaging and infringing animal rights. For example, using scandalmongerings from chicken farms whose reputation on treating their animals is questionable.Low differentiation is yet other weakness. Other brands of fast food restaurants such as Burger King and Wends serve about the comparable type of menu as McDonalds. 2. 3 Opportunity Howard Crawford (May 201 3) commented that McDonalds has tried to fly high Its customers base by entering Into new and popular products. MacAfee offers premium coffees, smoothies and cakes to puff more customers an d to retain its existing New, healthier food items have been structured into McDonalds menu in a bid to attract more consumers.Corn cups, orchard apple tree dippers and apple Juice have been introduced as a healthier choice to the unhealthy fries and soft drinks. In the future, McDonalds can consider serving baked potatoes, cherry tomatoes or even whole meal cooky for the healthy-conscious consumers. McDonalds can consider expansion into foreign markets. Although McDonalds is the world largest fast food restaurant, some countries akin Vietnam, Jamaica and Yemen still do not have McDonalds in their countries. It can also consider expanding the area of its home meal pitching service.Most area n Singapore has McDonalds delivery service but countries like UK still does not have a delivery service. 2. 4 Threats change magnitude societal focuses on healthy eating may be a threat to McDonalds (Howard Crawford, May 2013) as more people increasing more health conscious of eating healthy food which could in turn, dilute the demand for fast food. Competitor pressure in developed countries is another threat. There are already many fast food restaurants like Burger King & Wendy in developed countries. It is very difficult for McDonald to achieve large financial growth in this overcrowded market.