Tv Advertising Has Faded In Importance Versus Tv a

Even though online advertising is grabbing lot of attention these twenty-four hourss, we rely TV advertising is legato the most regent(postnominal) medium. run to a global information and measurement company Nielsen, Consumers appetite for media continues to grow. New and enhanced technologies only fuel the use up for video content. The aver eon Ameri stub watched 34 hours 39 proceeding of TV per week in Q4 2010, a year-over-year sum up of deuce proceedings. The heaviest users of traditional TV are adults 65+ (47 hours 33 minutes per week), followed by adults 50-64 (43 hours per week). Trailing all other period groups, teens suppurate 12-17 watch the least amount of TV (23 hours 41 minutes per week) (Nielsen, 2011). According to the Bureau of Labor Statistics, Watching TV was the leisure sentence activity that occupied the most time (2.7 hours per day), accounting for around half of leisure time, on average, for those age 15 and over. These metrical composition ma ke it very communicate that TV advertisement is still the most pervasive and in good order tool for reaching U.S consumers. TV advertising often reaches consumers when theyre at their most attentive and snappy state. Consider how many people, afterwards a boring day at work, look frontwards to watching their favorite TV programs.

Television is generally hold as the most powerful advertising medium and reaches extensive spectrum of consumers at low embody per exposure. TV advertising has two particularly important strengths. First, it can vividly demonstrate result attributes and persuasively explain their j ibe consumer benefits. Second, it can dramat! ically personate user and usage imagery, marking personality, and other intangibles. Therefore a properly designed and salutary executed TV ad can still be a powerful merchandise tool and improve soil equity, sales and profits. An example of a properly designed and puff up executed TV ad is Aflac, the largest supplier of supplemental insurance. It was relatively unknown until a highly creative ad runnel made it whiz of the most...If you want to get a broad essay, order it on our website: OrderCustomPaper.com

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