Cosque Cave Essay -- Place Essays

Cosque Cave Many, many years ago, a cave was in use, and many paintings, drawings, and engravings were put on the walls of the cave. About ten years ago, a man was diving in the Mediterranean and came across something that no one would ever think about finding. It was a prehistoric painted cave with an underwater entrance. It is known today as the Cosquer cave. Jean Cosquer, a professional diver, discovered the cave. He was diving for no particular reason, and found a wealth of prehistoric art in the cave. He made this discovery in July 1991, and ever since more and more research is being done on the Cosquer cave. It is firmly dated one of the Paleolithic painted caves in the world. The entrance to this cave is thirty-seven meters under sea level in the Mediterranean Sea. It is located by Cape Morgiou, in the Calanques, about twelve kilometers southeast of Marseilles. It is possible to enter the cave by slithering through water on the stomach through a one hundred and seventy five meter tunnel, after diving to the entrance. Though access to the Cosquer cave is now difficult because of the rise in the sea level when Ice Age glaciers thawed, they’re still thinking that the cave has never had an easy entrance. It is thought that the cave was probably ten kilometers from the coast during the Magdalenian period. The rise in the sea level-over one hundred meters by the end of the Ice Age-covered its normal entrance. This is why there hasn’t been any environmental damage to the Cosquer cave (Davis). The cave is open to researchers. There are researchers down there finding out more and more information. Jean Courtin mainly leads the research on the cave, along wi... ...there in. The Cosquer cave is also a very unique cave. It is unique because of its entrance from underwater and because of the various markings on the cave walls. There are still many unanswered questions about Cosquer cave, but since its discovery in 1991 researchers have made huge progress in answering the questions. There is a controversy over the entrance of the cave. Some people want to drill an opening for an entrance to the cave. Others want the cave to remain as it was found. As of now, the cave is remaining, as it was when it was found. There is still a way to enter the cave; it is just not as convenient as many would like it to be. Researchers are still the only ones who are allowed in the cave, so there won’t be a change in the entrance of the cave until the research is finished and people are allowed to enter the cave on their own.

Scheele and Oxygen :: essays research papers

Oxygen Vital to life, a necessity to combustion, and the component of innumerable compounds, oxygen is by far one of the most important elements. Astoundingly, Oxygen makes up a fifth of our atmosphere, 49.5% of all compounds on Earth contain oxygen, makes up about 2/3 of our body, yet human kind has only know of it since 1977 (http://pearl1.lanl.gov/periodic/elements/8.html). Ironically, within a period of a couple of years, three different men had stumbled upon the vital element. Carl Wilhelm Scheele, a Swede, made the initial discovery. However, Joseph Priestly, the man generally attributed with the discovery on the basis of his works being published first, discovered it in 1774. Neither of them quite understood it though, and only a French man by the name of Antoine Lavoisier who would be the first to fully understand it and disprove the old à ¢Ã¢â€š ¬Ã…“phlogistonà ¢Ã¢â€š ¬? notion (Priestly Joseph 4). Nonetheless, Carl Wilhelm Scheele was still the first to discover oxygen, a disc overy that would be one of many in a rich life. William Scheeleà ¢Ã¢â€š ¬Ã¢â€ž ¢s life was one of humble beginnings. Born on December 19, 1742 he was one of a pack of 11 children. His formal training or education in science was of the bare minimum. By the age of fourteen, a firm by the name of Martin Anders Bauch in Gothenburg had accepted him as an apprentice as a pharmacist. This initial access to various chemicals, compounds, and books gave Wilhelm Scheele just he start he needed for beginning his career into chemistry. When the firm changed hands, Carl Wilhelm Scheele took a job with another company name KjellstrÃÆ' ¶m where, once again, he was provided the mean and permission to experiment. Scheele once again changed positions and moved to Stockholm where he continued in a pharmacy. Here his first discoveries were made (http://mattson.creighton.edu/History_Gas_Chemistry/Scheele.html). In 1769 with the help of a man named Anders John Retzius, Scheele isolated tartaric acid, a substance used on lenses, from cream of tartar (Tartaric Acid 1). Scheele made his big break however in 1770. Through various methods, Scheele was able to isolate oxygen. His discovery of à ¢Ã¢â€š ¬Ã…“Fire Airà ¢Ã¢â€š ¬? precipitated numerous awards including a membership to the Royal Academy of Sciences, a position never before, and not even to present day to be given to a pharmacist (http://mattson.creighton.edu/History_Gas_Chemistry/Scheele.html). His home town, in an effort to keep him, also found him a place to set up his pharmacy.

New Government Accounting Systems Essay

Don’t snoop. Not only does going through your roommates’ belongings violate their privacy, but it can also destroy the trust between the two of you if they find out. Have a place to put your own mail, personal photos and other items that you don’t want your roommate going through to avoid conflict over privacy issues. Personal Items According to Huffington Post, borrowing personal items is a main cause for tension between roommates. Refrain from borrowing anything without your roommates’ permission, and don’t allow your guests to touch or borrow anything of theirs, either. If you do obtain permission, return the item promptly and in the same condition that you borrowed it. If you break it or damage it, replace it. Noise Levels Peace and quiet at home is important whether you are a college student or a working professional. It can be difficult to concentrate in an environment that is constantly loud and boisterous. Agree on set â€Å"quiet times† in your household and respect them. Respect Always respect your roommate. If they aren’t somebody that you already know well, take the time to get acquainted with them. â€Å"Your roommate may or may not be your friend,† says Huffington Post, â€Å"but he or she will be your business partner. Treat that person with tact and consideration at all times. Finances As business partners and house mates, it is important to be up-front with your roommate about finances. If something happens and you are unable to make the rent, let them know. Your financial health can directly impact their living situation. Consider having the rent automatically debited from the account to prevent any mishaps and split all bills in half. Work with your roommate to set up a financial plan in advance to avoid problems from occurring that may jeopardize your living situation. Socializing If you are the type of person to have a lot of company or indulge in social drinking or smoking at home and your roommate is not, this can be a source of contention between the two of you. Discuss this issue in advance. Set some ground rules for social visits, parties and such and follow them.

Digital Business Environment

Introduction The scientists who developed the Internet probably did not realise their invention completely changed our world today. From how people communicating, connecting with social network, to how and where people work, Internet is now affecting our daily life in every dimension. Internet still and will continue change our life and behavior, according to data, nearly a third of world population are Internet user, and this number is still growing at an unprecedented speed (IWC, 2012).Internet affects almost every aspect of people daily activities, thanks to the Internet, people can virtually shopping without going out and get their items delivered to the doorstep in a matter of days. Information is now much more accessible over the Internet, people can share their life using blogging, and not to mention that business world has expanded to a whole new dimension. Company or individual can now target a much more wide consumers around the world. As much as the Internet has changed ou r personal lives, the business world has revolutionsied almost beyond recognition since the Internet era.Jeremy (2011) states the rise of Internet and other technologies is the start of Third Industrial Revolution. Although there is still ongoing debates about this theory, that the Internet has changed the face and pace of our modern business world. Hosted on the server, accessed using the Internet, the website or simply known as the site or web page, is one of the fundamental elements that forms the Internet we use today. It is also the most common way that a company or individual promote and conduct their business.This paper will thoroughly analyse and discuses a chosen website, the purpose is to take an insight to the digital business environment. Terms such as E-commerce, and CRM (Customer Relationship Management) will be mention and discuss. The technical details of how to build and maintain a website will not be discussed in this article. Overview The website chosen in this pa per is Oki-ni, before further analyse the company and the website, it is essential to understand some of the basic about website.Organised by function, a website may fall into one of these catalogue (Yuan, 2005) * A personal website, e. g. blogging * A commercial website, e. g. company website, such as Microsoft, Apple * A government website, e. g. NASA website, City Council website * A nonprofit organisation website, Greenpeace, or RedCross website According to this catalogue, Oki-ni is a commercial website. Another terms that need to understand is Electronic commerce, or commonly known as E-commerce. There are many different definition of E-commerce from different perspectives in different discipline.Mamta (2005) summarised that E-commerce is the process of buying and selling or exchanging of products, services and information via telecommunication and computer networks including Internet. Mamta (2005) further generalised that based on the types of parties (business, consumer, etc ) involved, E-commerce may be of the following types: * Business-to-Business (B2B) * Bsuiness-to-Consumer (B2C) * Consumer-to-Consumer (C2C) * Consumer-to-Business (C2B) * Intrabusiness Based on that definition, Oki-ni is a B2C type of E-commerce, different from other B2C website, the Britain based company focused on high-end menswear.The name originated from a Japanese dialect, means ‘Hello’, Oki-ni was created to work with established brands and progressive designers, to offer innovative products to knowledgeable fashion consumers. In another words, Oki-ni sells more than clothing, but a life-style. The company also collaborated with other fashion brands such as Paul Smith, Adidas, to produce unique pieces. This paper will focus itself on evaluating the use and implementation of digital information system on the chosen website, applications on the website will be paid extra attention and thoroughly analyse, such as inventory system, newsletter, multimedia applications .Furthermore, the OVP (Online Value Proposition), Online revenue models and other factors will be critically reviewed. Using researcher’s extensive knowledge, the concept and application of CRM on the website will be analyse. Lastly, researcher will proposed some recommendations to improve the website followed by the digital business strategy. Analyse of The Website For E-commerce site, the primary purpose is to sell. However, most online retailers fell to the wrong direction when even building their website.They spent heavily on how to attract more visitors to the site and simply forgot what is the point if the consumer visited the site but not buying anything. There may be many factors that contribute and affecting consumers’ buying behavior, but the inappropriate implementation of information system is more often seen in business operation. Customer cannot locate the item they want, or found themselves cannot checkout with the system, modern information technology b rings a great convenient, however, sometimes it can be chaos without properly used.For an enterprise, it is critically important to aware its organisational goals and objectives as well as the implementation of information system. (Mehdi, 2006) For the company of Oki-ni, the website serve the purpose of sales and providing customer service. Thus, the inventory information and customer information are vital to the company’s lifeline. Furthermore, to provide an enhanced online shopping experience, the supply chain management, online information security, and multimedia interactive applications are equally important. Inventory ManagementWhen running an E-commerce, it is very easy to get caught up in other aspects and neglect the importance of inventory management. Ritendra (2008) emphasis that its crucial to run inventory management effectively for the business to be profitably. For Oki-ni, there are thousands of items and new items in stock everyday, how to manage it efficientl y become vital to the company, what’s more, it has two layers of meaning. Firstly, for the staff, effective inventory system should allow them to locate specific item easily, and overview the whole inventory to see which items are running low on stock, and which are the best selling.Secondly, for customer, the inventory system should provide an easy accessible. Oki-ni website provide a simply and minimalism searching interface for the customer, customer can search the items they looking for by their preferable method, such as, using keywords, sort it by color, price range, sizing, or different part of garment, or using alphabet-order brand list. On the top page of Oki-ni site, customer can easily find new arrivals or discount information. Customer Information Comparing with tradition in-store shopping, online retailer has the advantage on tracking, storing and anaylsing customer data.Oki-ni gathering customer information by encouraging customer registered with their e-mail ad dress. By using these e-mail addresses with the concerns of customer, Oki-ni sends out newsletters to customer. Newsletters are an effective way to build goodwill and keep in touch with potential customer (Janice, 2004). Customer received promotion, new arrivals and other information from the website. When comes to place order, for security and privacy concern, the company only takes the minimum information that required for delivering, such as address, telephone number.Internet is an ever-changing, competitive-intensive environment, the recently raise of new social network drew a lot attention. As a company aiming itself not only sales, but to promote a lifestyle, Oki-ni has extended its content to other different social-network, such as Facebook, Google+, and Twitter, customer can find sales information, new product on these social network. Also, Oki-ni can gather customer information on other platforms, it’s a win-win situations. Multimedia InteractiveOne of the major adva ntages of E-commerce comparing traditional retailing is convenience; customer can search for product and compare it, finally checkout in a short amount of time by just clicking the mouse, however, E-commerce has deprived its users of the reality (Vincent & Franck, 2004). Material color, texture, tactile impression, those physical details cannot be display or feel by the two-dimensional images and texts on a computer screen. Most people have on-line shopping experiences have those situations that sometimes the products they received are different from their expectations.In order to provide better shopping experiences, Oki-ni provide an enhanced multimedia interface. In every product description page, the website provides high-resolution photos of the products, customer can click zoom-in to see the details of the texture, and a short video to demonstrate the product. For music product, such as CD, preview services are provided. Critical Review In this part, the website’s OVP (O nline Value Proposition), ORM (Online Revenue Model) and target audience will be critically reviewed. Online Value Proposition What’s the Online Value Proposition?It is a statement of the benefits of e-commerce services that ideally should not be available in competitor offerings of offline offerings (David, 2006). Michael & Susan (2012) further states that in an E-commerce context the differential advantage and positioning can be clarified and communicated by developing an online value proposition. Simply speaking, OVP is the USP of the brand or the website, a strong OVP is a crucial way to attract new visitors into the site and decided to stay or leave, the decisions often made in minutes or even in seconds.Developing an OVP, involves: * Developing messages that reinforce core brand proposition and credibility * Communicate what a visitor can get from an online brand that other competitors can not offer or they cannot get offline (Micheal & Susan, 2012) Translate these theo ries into simply language, a good OVP should answer the questions ‘Why am I here? ’ ‘Does this site offer me what I need? ’ In the digital business environment, the competition is much fierce and intensive then ever before. How to stand out from the crowd in a matters of seconds when visitor first open the site become vital to success.There a great numbers of online clothing retailer, from high-street brand, such as Topshop, ASOS, to luxury brand, e. g. Net-a-porter, Browns. Being good is not enough to win the competition, a good OVP is essential for Oki-ni to survive in the competition. More than ten years passed the establishment of Oki-ni, the website is still focusing on menswear, more specifically, they aiming to discover and break the most inspiring brands and products available, while hosting them in an rich, inspiring and innovative environment. The home page of Oki-ni featuring a simplicity style filled with inspiration contents.Existing customer c an easily find what they want in a few clicks; in the meanwhile the video and music can attract the attention of new customer. The website keep updating its FEATURES section with vibrant and forward-thinking videos and music. There is no differentiated of so call ‘high-street’ or ‘luxury’ on Oki-ni’s product, customer can find shorts cost 20 pounds to a coat valued a few hundreds. But there is one thing in common, all product were carefully selected. Featuring more than cloth, customer can also buy books, CDs on the website.In order to keep a fresh look, Oki-ni redesign the website every six month, from layout to the content. To sum up, Oki-ni’s strong OVP is that they not only sell cloth, but the promote an innovation life-style. Online Revenue Model In the article, Business Models on the Web by professor Micheal Rappa (2006). He suggests that ‘business models are perhaps the most discussed and least understood aspect of the web. â€⠄¢ In this regards, he summarised the business model into the following * Brokerage * Advertising * Informediary * Merchant * Manufacturer * Affiliate Community * Subscription * Utility The revenue model may be different in these business model, some website get paid by doing advertising, some website generated income by subscription. In the case of Oki-ni, the revenue model is easy to identify, the company produce service and sell it to customer. When the revenues from sales exceed the operational cost, then the company gets profit. Comparing to store retailer, the website is relatively easier to operate. No rent, less labor cost, means the website can provide a much more competitive price than physical store.However, on the other hand, the maintaining of website post a great challenge to the company. Target Audience The company target a niche market of luxury product segment. Focusing on menswear only, the website sells a wide range of product from selective clothing line from Jap an, Italy, to limited edition CDs. There is no particular age range on the Oki-ni’s customers, the company targeting a small group who required a innovated and forward-thinking life-style, and willing to the pay a premium price for that.Customer Relationship Management The term of CRM (Customer Relationship Management) is now much more frequently seen in the E-commerce article, what’s CRM? The followings are different CRM definitions by scholars CRM involves various different elements, which includes customer-prospecting, relationship with customers; interact between customer and business, understanding customer expectations, empowerment, partnerships, and personalisation, and son on. (Fjermestad & Romano, 2006).CRM is an enterprise approach to understanding and influencing behavior through meaningful communication in order to improve customer acquisition, customer retention, customer loyalty, and customer profitability. (Swift, 2006) So far, there is no universally ac cepted definition of CRM. It not a software or a service, it is an overall business strategy. Shanmugasundaram (n. d) identified that the three main components in CRM system, namely * Operational * Analytical * Collaborative Nowadays, not only global companies seeking helps from CRM, more and more SMEs (Small and Medium Size Enterprise) were implemented with CRMs.Oki-ni is no exceptional, the company used the first hand data not only to promote its product, but to provide a better service. From time to time, Newsletters were sent to customer, the content of those newsletters were not just about product information. Featuring styling tips, or invitations to special events, the company always try to encourage customer come to visitor site. Recommendation Running an E-commerce is far more complicated than just setting up a website, other than the business and the customer, it involves many their parties, such as vendor, supply chain, banking.Researcher found a rather interesting phenom enal when customer rated Oki-ni’s service, some customer give top rate on both delivery speed and money transaction. However, on the other hand, some customer extremely disappointed on their service quoted ‘the clothes arrived and were excellent although delivery is very slow’ (Ciao, 2007). The inconsistence performance may due to the delivery company and Oki-ni should try to avoid in the future. Moreover, there is more potential of the CRM waiting to be discovered. Oki-ni using CRM mainly on providing customer ervice and promoting products, CRM is much more than customer service, researcher suggest the company analyse the customer’s shopping behavior, such as what kind of brand they like the most, how frequently they shopped on the site, etc. to improve customer shopping experience. The company can also use the data to collaborative with other parties, such as bank, to improve online payment security, or delivery company, to improve performance. Lastly, t he competition of digital business environment is much more intensive than ever before.The OVP (Online Value Proposition) may be seems strong and unique at this moment, with successful of Oki-ni, more and more website will try to follow the same model. How to maintain the competitive edge is vital for the company’s future. Conclusion By discussing and critically reviewed the Oki-ni’s website, this paper take an insight into the digital business environment. In the Internet era, trading become much more easier, even individual can set up a website with the know-how and the equipment. However, the competition is much more intensive.E-commerce is a complex term that involved many aspects, the terms and concepts researcher discussed in this paper barely scratch the surface. with the fast advancing technology, new issues now raised, such as legal issue and Internet security. Concepts of CRM, Online business model may need further investigation in the future. Reference: Ciao . (2007). Review of Oki-ni. com. Available from: http://www. ciao. co. uk/Reviews/Oki_Ni_com__5315436 [Accessed 10 Nov, 2012]. Fjermestad, Jerry, and Nicholas C. Romano. (2006) Electronic Customer Relationship Management. Armonk, NY: M.E. Sharpe,. Print. pp. 121-65 Internet World Stats, 2011. World Internet Usage Statistics News and World Population Stats. Available from: http://www. internetworldstats. com/stats. htm [Accessed 12 Nov. 2012]. Janice,Reynolds (2004). ’The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business’. NewYork, Taylor & Francis. Print. pp. 268+. Jeremy, Rifkin. (2011). ‘The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World’. London, Palgrave Macmillan. Mamta, Bushry. (2005). ‘E-commerce. New Delhi, Firewall Media. Print. pp. 69 Mehdi, Khosrow-Pour. (2006) ‘Cases on Electronic Commerce Technologies and Applications. Hershey’, PA: Idea Grou p. Michael, Rappa (2006). ‘Business Models On the Web’. Available from: http://digitalenterprise. org/models/models. html [Accessed 9 Nov, 2012]. Ritendra, Goel. (2008) ‘Electronic Commerce Technology and Prosecpts. ’ E-commerce. New Delhi: New Age International Pvt. Swift, Ronald S. (2000) ‘Accelerating Customer Relationships: Using CRM and Relationship Technologies. ’ Upper Saddle River, NJ: Prentice Hall PTR. Print. pp. 25+Shanmugasundaram, S. (N. d) ‘Customer Relationship Management: Modern Trends And Perspectives’ New Delhi. PHI learning, Ltd. Vincent, Roca & Franck Rousseau. (2004). ‘Interactive Multimedia and Next Generation Networks: Second International Workshop on Multimedia Interactive Protocols and Systems’. Springer. Available from: http://www. springer. com/computer/information+systems+and+applications/book/978-3-540-23928-4? cm_mmc=Google-_-Book%20Search-_-Springer-_-0 [Accessed 8 Nov 2012]. Yuan, Gao (2 005). ‘Web Systems Design And Online Consumer Behavior’. London, Idea Group Inc. Digital Business Environment Introduction The scientists who developed the Internet probably did not realise their invention completely changed our world today. From how people communicating, connecting with social network, to how and where people work, Internet is now affecting our daily life in every dimension. Internet still and will continue change our life and behavior, according to data, nearly a third of world population are Internet user, and this number is still growing at an unprecedented speed (IWC, 2012).Internet affects almost every aspect of people daily activities, thanks to the Internet, people can virtually shopping without going out and get their items delivered to the doorstep in a matter of days. Information is now much more accessible over the Internet, people can share their life using blogging, and not to mention that business world has expanded to a whole new dimension. Company or individual can now target a much more wide consumers around the world. As much as the Internet has changed ou r personal lives, the business world has revolutionsied almost beyond recognition since the Internet era.Jeremy (2011) states the rise of Internet and other technologies is the start of Third Industrial Revolution. Although there is still ongoing debates about this theory, that the Internet has changed the face and pace of our modern business world. Hosted on the server, accessed using the Internet, the website or simply known as the site or web page, is one of the fundamental elements that forms the Internet we use today. It is also the most common way that a company or individual promote and conduct their business.This paper will thoroughly analyse and discuses a chosen website, the purpose is to take an insight to the digital business environment. Terms such as E-commerce, and CRM (Customer Relationship Management) will be mention and discuss. The technical details of how to build and maintain a website will not be discussed in this article. Overview The website chosen in this pa per is Oki-ni, before further analyse the company and the website, it is essential to understand some of the basic about website.Organised by function, a website may fall into one of these catalogue (Yuan, 2005) * A personal website, e. g. blogging * A commercial website, e. g. company website, such as Microsoft, Apple * A government website, e. g. NASA website, City Council website * A nonprofit organisation website, Greenpeace, or RedCross website According to this catalogue, Oki-ni is a commercial website. Another terms that need to understand is Electronic commerce, or commonly known as E-commerce. There are many different definition of E-commerce from different perspectives in different discipline.Mamta (2005) summarised that E-commerce is the process of buying and selling or exchanging of products, services and information via telecommunication and computer networks including Internet. Mamta (2005) further generalised that based on the types of parties (business, consumer, etc ) involved, E-commerce may be of the following types: * Business-to-Business (B2B) * Bsuiness-to-Consumer (B2C) * Consumer-to-Consumer (C2C) * Consumer-to-Business (C2B) * Intrabusiness Based on that definition, Oki-ni is a B2C type of E-commerce, different from other B2C website, the Britain based company focused on high-end menswear.The name originated from a Japanese dialect, means ‘Hello’, Oki-ni was created to work with established brands and progressive designers, to offer innovative products to knowledgeable fashion consumers. In another words, Oki-ni sells more than clothing, but a life-style. The company also collaborated with other fashion brands such as Paul Smith, Adidas, to produce unique pieces. This paper will focus itself on evaluating the use and implementation of digital information system on the chosen website, applications on the website will be paid extra attention and thoroughly analyse, such as inventory system, newsletter, multimedia applications .Furthermore, the OVP (Online Value Proposition), Online revenue models and other factors will be critically reviewed. Using researcher’s extensive knowledge, the concept and application of CRM on the website will be analyse. Lastly, researcher will proposed some recommendations to improve the website followed by the digital business strategy. Analyse of The Website For E-commerce site, the primary purpose is to sell. However, most online retailers fell to the wrong direction when even building their website.They spent heavily on how to attract more visitors to the site and simply forgot what is the point if the consumer visited the site but not buying anything. There may be many factors that contribute and affecting consumers’ buying behavior, but the inappropriate implementation of information system is more often seen in business operation. Customer cannot locate the item they want, or found themselves cannot checkout with the system, modern information technology b rings a great convenient, however, sometimes it can be chaos without properly used.For an enterprise, it is critically important to aware its organisational goals and objectives as well as the implementation of information system. (Mehdi, 2006) For the company of Oki-ni, the website serve the purpose of sales and providing customer service. Thus, the inventory information and customer information are vital to the company’s lifeline. Furthermore, to provide an enhanced online shopping experience, the supply chain management, online information security, and multimedia interactive applications are equally important. Inventory ManagementWhen running an E-commerce, it is very easy to get caught up in other aspects and neglect the importance of inventory management. Ritendra (2008) emphasis that its crucial to run inventory management effectively for the business to be profitably. For Oki-ni, there are thousands of items and new items in stock everyday, how to manage it efficientl y become vital to the company, what’s more, it has two layers of meaning. Firstly, for the staff, effective inventory system should allow them to locate specific item easily, and overview the whole inventory to see which items are running low on stock, and which are the best selling.Secondly, for customer, the inventory system should provide an easy accessible. Oki-ni website provide a simply and minimalism searching interface for the customer, customer can search the items they looking for by their preferable method, such as, using keywords, sort it by color, price range, sizing, or different part of garment, or using alphabet-order brand list. On the top page of Oki-ni site, customer can easily find new arrivals or discount information. Customer Information Comparing with tradition in-store shopping, online retailer has the advantage on tracking, storing and anaylsing customer data.Oki-ni gathering customer information by encouraging customer registered with their e-mail ad dress. By using these e-mail addresses with the concerns of customer, Oki-ni sends out newsletters to customer. Newsletters are an effective way to build goodwill and keep in touch with potential customer (Janice, 2004). Customer received promotion, new arrivals and other information from the website. When comes to place order, for security and privacy concern, the company only takes the minimum information that required for delivering, such as address, telephone number.Internet is an ever-changing, competitive-intensive environment, the recently raise of new social network drew a lot attention. As a company aiming itself not only sales, but to promote a lifestyle, Oki-ni has extended its content to other different social-network, such as Facebook, Google+, and Twitter, customer can find sales information, new product on these social network. Also, Oki-ni can gather customer information on other platforms, it’s a win-win situations. Multimedia InteractiveOne of the major adva ntages of E-commerce comparing traditional retailing is convenience; customer can search for product and compare it, finally checkout in a short amount of time by just clicking the mouse, however, E-commerce has deprived its users of the reality (Vincent & Franck, 2004). Material color, texture, tactile impression, those physical details cannot be display or feel by the two-dimensional images and texts on a computer screen. Most people have on-line shopping experiences have those situations that sometimes the products they received are different from their expectations.In order to provide better shopping experiences, Oki-ni provide an enhanced multimedia interface. In every product description page, the website provides high-resolution photos of the products, customer can click zoom-in to see the details of the texture, and a short video to demonstrate the product. For music product, such as CD, preview services are provided. Critical Review In this part, the website’s OVP (O nline Value Proposition), ORM (Online Revenue Model) and target audience will be critically reviewed. Online Value Proposition What’s the Online Value Proposition?It is a statement of the benefits of e-commerce services that ideally should not be available in competitor offerings of offline offerings (David, 2006). Michael & Susan (2012) further states that in an E-commerce context the differential advantage and positioning can be clarified and communicated by developing an online value proposition. Simply speaking, OVP is the USP of the brand or the website, a strong OVP is a crucial way to attract new visitors into the site and decided to stay or leave, the decisions often made in minutes or even in seconds.Developing an OVP, involves: * Developing messages that reinforce core brand proposition and credibility * Communicate what a visitor can get from an online brand that other competitors can not offer or they cannot get offline (Micheal & Susan, 2012) Translate these theo ries into simply language, a good OVP should answer the questions ‘Why am I here? ’ ‘Does this site offer me what I need? ’ In the digital business environment, the competition is much fierce and intensive then ever before. How to stand out from the crowd in a matters of seconds when visitor first open the site become vital to success.There a great numbers of online clothing retailer, from high-street brand, such as Topshop, ASOS, to luxury brand, e. g. Net-a-porter, Browns. Being good is not enough to win the competition, a good OVP is essential for Oki-ni to survive in the competition. More than ten years passed the establishment of Oki-ni, the website is still focusing on menswear, more specifically, they aiming to discover and break the most inspiring brands and products available, while hosting them in an rich, inspiring and innovative environment. The home page of Oki-ni featuring a simplicity style filled with inspiration contents.Existing customer c an easily find what they want in a few clicks; in the meanwhile the video and music can attract the attention of new customer. The website keep updating its FEATURES section with vibrant and forward-thinking videos and music. There is no differentiated of so call ‘high-street’ or ‘luxury’ on Oki-ni’s product, customer can find shorts cost 20 pounds to a coat valued a few hundreds. But there is one thing in common, all product were carefully selected. Featuring more than cloth, customer can also buy books, CDs on the website.In order to keep a fresh look, Oki-ni redesign the website every six month, from layout to the content. To sum up, Oki-ni’s strong OVP is that they not only sell cloth, but the promote an innovation life-style. Online Revenue Model In the article, Business Models on the Web by professor Micheal Rappa (2006). He suggests that ‘business models are perhaps the most discussed and least understood aspect of the web. â€⠄¢ In this regards, he summarised the business model into the following * Brokerage * Advertising * Informediary * Merchant * Manufacturer * Affiliate Community * Subscription * Utility The revenue model may be different in these business model, some website get paid by doing advertising, some website generated income by subscription. In the case of Oki-ni, the revenue model is easy to identify, the company produce service and sell it to customer. When the revenues from sales exceed the operational cost, then the company gets profit. Comparing to store retailer, the website is relatively easier to operate. No rent, less labor cost, means the website can provide a much more competitive price than physical store.However, on the other hand, the maintaining of website post a great challenge to the company. Target Audience The company target a niche market of luxury product segment. Focusing on menswear only, the website sells a wide range of product from selective clothing line from Jap an, Italy, to limited edition CDs. There is no particular age range on the Oki-ni’s customers, the company targeting a small group who required a innovated and forward-thinking life-style, and willing to the pay a premium price for that.Customer Relationship Management The term of CRM (Customer Relationship Management) is now much more frequently seen in the E-commerce article, what’s CRM? The followings are different CRM definitions by scholars CRM involves various different elements, which includes customer-prospecting, relationship with customers; interact between customer and business, understanding customer expectations, empowerment, partnerships, and personalisation, and son on. (Fjermestad & Romano, 2006).CRM is an enterprise approach to understanding and influencing behavior through meaningful communication in order to improve customer acquisition, customer retention, customer loyalty, and customer profitability. (Swift, 2006) So far, there is no universally ac cepted definition of CRM. It not a software or a service, it is an overall business strategy. Shanmugasundaram (n. d) identified that the three main components in CRM system, namely * Operational * Analytical * Collaborative Nowadays, not only global companies seeking helps from CRM, more and more SMEs (Small and Medium Size Enterprise) were implemented with CRMs.Oki-ni is no exceptional, the company used the first hand data not only to promote its product, but to provide a better service. From time to time, Newsletters were sent to customer, the content of those newsletters were not just about product information. Featuring styling tips, or invitations to special events, the company always try to encourage customer come to visitor site. Recommendation Running an E-commerce is far more complicated than just setting up a website, other than the business and the customer, it involves many their parties, such as vendor, supply chain, banking.Researcher found a rather interesting phenom enal when customer rated Oki-ni’s service, some customer give top rate on both delivery speed and money transaction. However, on the other hand, some customer extremely disappointed on their service quoted ‘the clothes arrived and were excellent although delivery is very slow’ (Ciao, 2007). The inconsistence performance may due to the delivery company and Oki-ni should try to avoid in the future. Moreover, there is more potential of the CRM waiting to be discovered. Oki-ni using CRM mainly on providing customer ervice and promoting products, CRM is much more than customer service, researcher suggest the company analyse the customer’s shopping behavior, such as what kind of brand they like the most, how frequently they shopped on the site, etc. to improve customer shopping experience. The company can also use the data to collaborative with other parties, such as bank, to improve online payment security, or delivery company, to improve performance. Lastly, t he competition of digital business environment is much more intensive than ever before.The OVP (Online Value Proposition) may be seems strong and unique at this moment, with successful of Oki-ni, more and more website will try to follow the same model. How to maintain the competitive edge is vital for the company’s future. Conclusion By discussing and critically reviewed the Oki-ni’s website, this paper take an insight into the digital business environment. In the Internet era, trading become much more easier, even individual can set up a website with the know-how and the equipment. However, the competition is much more intensive.E-commerce is a complex term that involved many aspects, the terms and concepts researcher discussed in this paper barely scratch the surface. with the fast advancing technology, new issues now raised, such as legal issue and Internet security. Concepts of CRM, Online business model may need further investigation in the future. Reference: Ciao . (2007). Review of Oki-ni. com. Available from: http://www. ciao. co. uk/Reviews/Oki_Ni_com__5315436 [Accessed 10 Nov, 2012]. Fjermestad, Jerry, and Nicholas C. Romano. (2006) Electronic Customer Relationship Management. Armonk, NY: M.E. Sharpe,. Print. pp. 121-65 Internet World Stats, 2011. World Internet Usage Statistics News and World Population Stats. Available from: http://www. internetworldstats. com/stats. htm [Accessed 12 Nov. 2012]. Janice,Reynolds (2004). ’The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business’. NewYork, Taylor & Francis. Print. pp. 268+. Jeremy, Rifkin. (2011). ‘The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World’. London, Palgrave Macmillan. Mamta, Bushry. (2005). ‘E-commerce. New Delhi, Firewall Media. Print. pp. 69 Mehdi, Khosrow-Pour. (2006) ‘Cases on Electronic Commerce Technologies and Applications. Hershey’, PA: Idea Grou p. Michael, Rappa (2006). ‘Business Models On the Web’. Available from: http://digitalenterprise. org/models/models. html [Accessed 9 Nov, 2012]. Ritendra, Goel. (2008) ‘Electronic Commerce Technology and Prosecpts. ’ E-commerce. New Delhi: New Age International Pvt. Swift, Ronald S. (2000) ‘Accelerating Customer Relationships: Using CRM and Relationship Technologies. ’ Upper Saddle River, NJ: Prentice Hall PTR. Print. pp. 25+Shanmugasundaram, S. (N. d) ‘Customer Relationship Management: Modern Trends And Perspectives’ New Delhi. PHI learning, Ltd. Vincent, Roca & Franck Rousseau. (2004). ‘Interactive Multimedia and Next Generation Networks: Second International Workshop on Multimedia Interactive Protocols and Systems’. Springer. Available from: http://www. springer. com/computer/information+systems+and+applications/book/978-3-540-23928-4? cm_mmc=Google-_-Book%20Search-_-Springer-_-0 [Accessed 8 Nov 2012]. Yuan, Gao (2 005). ‘Web Systems Design And Online Consumer Behavior’. London, Idea Group Inc.

Choosing a Car to Buy Essay Example | Topics and Well Written Essays - 500 words

Choosing a Car to Buy - Essay Example The most important factors that influenced my decision in what type of car to buy are its affordability, use and aesthetic features. I like the Toyota Corolla because even though the price is quite high for me, I think I can work for it given a good payment scheme wherein I can pay for the item within a year. As I mentioned earlier, the car will be primarily for my daily activities so I want a car that is handy enough so I will not have trouble in parking spaces and even when I am on the road. I think the Corolla is easy to maneuver because of its ideal size and I can use it to work, school or other activities such as picnics and family visits. The car is just perfect for me in terms of functionality because with the many places I could use the car for, I do not think I would need another car for other functions. Lastly, I also want the features of the car. The car looks simple from the outside which I like so much because it is not a show-off. The size of the car is really important for me as well because it affects the functions mentioned above. I do not like a smaller car simply because I do not prefer it. I want to have friends ride with me for outdoor activities so I want a car that enables me to do just that. But a larger car would be difficult to bring along to most of my activities. Although a bigger car would be nice for outdoor activities such as picnics and camping but it is not every day that I go to such occasions. The Toyota Corolla is really a perfect choice for me in terms of price, functions and size.

The Golden Proportion Essay Example | Topics and Well Written Essays - 2250 words

The Golden Proportion - Essay Example Most commonly, golden triangles and golden rectangles are used. A shape qualifies as â€Å"golden† when the ratio of longest side to shortest side equals 1.61803399†¦ Regular pentagons and pentagrams are also closely associated with the Golden Ratio. When a regular pentagon is constructed and the interior angles are connected with straight lines, the result is a series of triangles, each one of them golden, that form the image of a pentagram. This symbol, a pentagram transcribed by a regular pentagon became significant to the Pythagoreans. This group of people, led by the Greek mathematician Pythagoras played an important role in the early history of the Golden Ratio. Throughout history, the Golden Ratio has been known by many different names. It has been called the golden section, golden mean, symbolized by the Greek letter phi (ÃŽ ¦), the divine proportion, and the mean of Phidias. Some of these names solidly link the origins of the Golden Ratio with the ancient Greeks. In ancient Greece, many famous mathematicians and artists are associated with the use and development of our current understanding of the Golden Ratio. These groundbreaking individuals were interested in the Golden Ratio for different reasons. Some were intrigued simply by the unique mathematical properties of this peculiar ratio, while others sought to utilize the aesthetic strengths of the ratio when developing their art and architecture. A notable mathematician and mystic that had great influence on the discovery and utilization of the Golden Ratio was Pythagoras. The personal history of Pythagoras is colorful and full of legends. None of his actual writings have survived, so it is impossible to tell which mathematical concepts he personally discovered. Pythagoras is most famous for the discovery of the Pythagorean Theorem. Pythagoras (or one of his followers) discovered that the square of the

Security Essay Example | Topics and Well Written Essays - 500 words - 3

Security - Essay Example Overseeing and sustaining these kinds of initiatives in an active environment is certainly a heavy burden for healthcare providers. These rules are in some because healthcare providers are equally committed to allocating as much resources as possible to and concentrating on the quality of care given to patients. Translating these functions into a convenient and successful security and compliance initiative is difficult (Kibbe, 2005). Second, I disagree with their claim that all application-to-database accesses by any healthcare professional are logged automatically. For a healthcare organization to enjoy automatic logging of application to database accesses by doctors, nurses, lab technicians, and administrators, it has to employ additional security and identity management solutions. Unfortunately, HITECH does not cover these additional technological solutions even though HIPAA requires that all healthcare providers do (Kibbe, 2005). When medical practitioners and other healthcare professionals within a single healthcare organization enter data freely into a secure database through an application-to-database access, links healthcare providers are authorized to access the same data as well. This approach may eliminate redundant paperwork and lower administrative burden, but increases the risk of intrusion by unscrupulous parties in linked healthcare organizations. Ensuring that applicable system events such as bo oting and rebooting are logged is important because developers have to support the secure conveying of these logs from the applications to administrators. Accesses made by healthcare professionals have to be compliant with regulations imposed across all of the different scaled and levels of healthcare provision and services. Some of the regulations present in the HITECH act and HIPAA are unclear (Kibbe, 2005). Lastly, I agree that doctors need quick